As you would expect of someone passionate about the power of PR, my eye was instantly drawn to a recent headline entitled ‘8 Reasons Not to Hire a PR Firm’. I read on with some trepidation and whilst I obviously did not agree with the overriding principle, some of what the author had to say did actually make sense to me. So here are my 8 reasons to hire a PR agency … Continue reading
Copywriting is an art that is all too often overlooked but, in reality it contributes greatly to the success or failure of your PR and marketing programme. It is an investment that reaps rewards. Compelling copy should be a blend of persuasive words that engage your audience, convey your business message, keep you one-step ahead of the competition and create an effective call to action that will generate income. Continue reading
As the nights are drawing in, the feel good factor created during the Olympics seems very far away, so what can the travel PR industry do to keep it going? Continue reading
Spotlight Communications celebrated its eighth birthday this month. Continue reading