Home & Leisure



Sterling Insurance Group has introduced a significant upgrade to its flagship household insurance policies – Executive Home and Executive Plus.
David Sweeney, Head of Personal and Commercial Insurance at Sterling Insurance, comments: “We’re always looking to see how we can further improve our products and services to ensure our broker partners have a quality proposition to put in front of their clients. Having listened to their feedback over recent months, we’ve made some important changes to both Executive Home and Executive Plus to provide an enhanced level of cover that is still competitively priced – a move that I firmly believes underlines our position as a pre-eminent high net worth insurer.”

The following enhancements come into effect from 1st November:

Extension of the agreed value basis of claims settlement on specified items for Executive Home
Both policies now include a preventative measures element towards water leak detection and prevention systems or flood prevention systems following a loss
Sterling’s Executive Appraisal service for Executive Plus policyholders now extends to include a jewellery valuation contribution
Both policies now include automatic cover for up to £50,000 of contents at any private residence in the UK either owned or occupied by the policyholder
The Home Emergency section has been extended to include cover for policyholders locking themselves out without keys and outbuildings used for residential purposes or the policyholder’s business
Sweeney went on to say: “Our high net worth policies are designed to provide exceptionally high levels of insurance protection and include many attractive features to help clients insure their contents and valuables for the right value. However when there is a claim we go much further than many other insurers in this important market sector by providing additional assistance to protect against a reoccurrence, and these enhancements reflect that commitment.“

Sterling Insurance has also simplified policy wordings and terms and conditions to provide greater clarity for policyholders.